Construction

East Coast Granite

Boosting lead generation and brand awareness in local US markets through a comprehensive digital strategy featuring a 70+ component design system, AI chatbot (i-sell), CRM automation, voice assistant, SEO/GEO optimization, and location-specific landing pages.

From Idea to Success

Idea

East Coast Granite struggled with fragmented marketing channels, low lead conversion, and inconsistent brand experience across 25+ locations. We identified an opportunity to unify all touchpoints into a single digital ecosystem that would automatically qualify leads and amplify local brand presence.

How We Worked

Discovery & Research

Analyzed existing marketing channels, customer journey, and local market specifics.

Design System Creation

Developed a modular design system with 70+ components for consistent UX.

AI & Automation Integration

Deployed i-sell AI chatbot, CRM automation, and voice assistant.

SEO & Content Strategy

Optimized on-page SEO and created geo-targeted content.

Launch & Optimization

Rolled out across all locations and continuously refined based on data.

Key Results

0Form Leads Generated

0Growth in Lead Volume

0Lead Qualification Improvement

One of the strongest case study combinations in the portfolio. Delivered exceptional lead volume at an industry-low cost per lead.

Additional Metrics

25+Locations

40+Component Types

5,000+Leads Generated

Start Growing
Your Pipeline

Fill out the form to request a personalized system audit or get in touch with our strategy team.